Americas' Canadian company under fire for mocking Indian customer’s name

[Old School]

Source: https://www.rt.com/india/595868-canadian-company-mocking-indian/

An Indian software engineer has received $10,000 after a joke by customer support fell flat.
Canadian company dbrand, which makes accessories for devices, has come under fire for an alleged racist remark against an Indian customer who gave negative feedback about a product.

Bhuwan Chitransh, a Netherlands-based software engineer from Pune, took to X (formerly Twitter) to say that a dbrand Macbook skin he bought had lost its color within just two months. "Your last name is basically *&*&*&*& rash, be serious," the company wrote in response to the complaint.

Chitransh answered by suggesting such remarks reflect "the invaluable perspective" of the brand towards Indian customers. He also tagged the accounts of Prime Minister Narendra Modi, his office, and the ruling Bharatiya Janata Party (BJP).

The comment triggered a widespread outcry on social media, particularly in India. Amid the backlash, dbrand eventually apologized and offered $10,000 to Chitransh "as a gesture of goodwill."

At the same time, however, it clarified that it has been poking fun at customers on social media for over a decade and will not stop doing so. "But maybe next time you'll be the one who gets $10,000," the firm wrote.

 

[TheNewb77]

Odd, for making fun of a name. That's the difference between a rule-of-law country, Canada, and India. In India scammers scam Canadians out of millions, including the elderly, laughing at them and mocking them and the Modi government supports it.

 

[VCheng]

An Indian software engineer has received $10,000 after a joke by customer support fell flat.
Canadian company dbrand, which makes accessories for devices, has come under fire for an alleged racist remark against an Indian customer who gave negative feedback about a product.

Bhuwan Chitransh, a Netherlands-based software engineer from Pune, took to X (formerly Twitter) to say that a dbrand Macbook skin he bought had lost its color within just two months. "Your last name is basically &&&& rash, be serious," the company wrote in response to the complaint.

Chitransh answered by suggesting such remarks reflect "the invaluable perspective" of the brand towards Indian customers. He also tagged the accounts of Prime Minister Narendra Modi, his office, and the ruling Bharatiya Janata Party (BJP).

The comment triggered a widespread outcry on social media, particularly in India. Amid the backlash, dbrand eventually apologized and offered $10,000 to Chitransh "as a gesture of goodwill."

At the same time, however, it clarified that it has been poking fun at customers on social media for over a decade and will not stop doing so. "But maybe next time you'll be the one who gets $10,000," the firm wrote.

Has anybody named Dixit called in yet?

 

[Bilal9]

I remember Russell Peters made fun of some Sikh names some years ago (profane) and got into hot water because of his actions. People are thin-skinned nowadays, especially new immigrants. Clash of cultures I guess.

 

[PakistanProud]

I remember Russell Peters made fun of some Sikh names some years ago (profane) and got into hot water because of his actions. People are thin-skinned nowadays, especially new immigrants. Clash of cultures I guess.

What happened exactly?

 

[VCheng]

I remember Russell Peters made fun of some Sikh names some years ago (profane) and got into hot water because of his actions. People are thin-skinned nowadays, especially new immigrants. Clash of cultures I guess.

People have every right to remain as thin-skinned or as sensitive or as ignorant as they want, but those are their own personal issues to resolve, or not, as they see fit. Their own inabilities and insecurities cannot impose censorship on anyone else. Others are free to express their views equally.

 

[Krishna with Flute]

Odd, for making fun of a name. That's the difference between a rule-of-law country, Canada, and India. In India scammers scam Canadians out of millions, including the elderly, laughing at them and mocking them and the Modi government supports it.

Same country did not take any action on celebration of assassination of Indian PM Mrs Indira Gandhi. They even did not take action on Khalistanis involved in Kanishka Bombing. You allow terrorist to operate freely and do a drama of compensation for mocking somebody. You can impress only brain washed people and not someone who know about your duplicity.

 

[Sharma Ji]

xhit'n'rash or xhitrash ?

pretty sure a fair few of us find this hilarious too:

thin skinned sissies.