Americas' Canadian company under fire for mocking Indian customer’s name

[Old School]

Source: https://www.rt.com/india/595868-canadian-company-mocking-indian/

An Indian software engineer has received $10,000 after a joke by customer support fell flat.
Canadian company dbrand, which makes accessories for devices, has come under fire for an alleged racist remark against an Indian customer who gave negative feedback about a product.

Bhuwan Chitransh, a Netherlands-based software engineer from Pune, took to X (formerly Twitter) to say that a dbrand Macbook skin he bought had lost its color within just two months. "Your last name is basically *&*&*&*& rash, be serious," the company wrote in response to the complaint.

Chitransh answered by suggesting such remarks reflect "the invaluable perspective" of the brand towards Indian customers. He also tagged the accounts of Prime Minister Narendra Modi, his office, and the ruling Bharatiya Janata Party (BJP).

The comment triggered a widespread outcry on social media, particularly in India. Amid the backlash, dbrand eventually apologized and offered $10,000 to Chitransh "as a gesture of goodwill."

At the same time, however, it clarified that it has been poking fun at customers on social media for over a decade and will not stop doing so. "But maybe next time you'll be the one who gets $10,000," the firm wrote.

 

[TheNewb77]

Odd, for making fun of a name. That's the difference between a rule-of-law country, Canada, and India. In India scammers scam Canadians out of millions, including the elderly, laughing at them and mocking them and the Modi government supports it.

 

[VCheng]

An Indian software engineer has received $10,000 after a joke by customer support fell flat.
Canadian company dbrand, which makes accessories for devices, has come under fire for an alleged racist remark against an Indian customer who gave negative feedback about a product.

Bhuwan Chitransh, a Netherlands-based software engineer from Pune, took to X (formerly Twitter) to say that a dbrand Macbook skin he bought had lost its color within just two months. "Your last name is basically &&&& rash, be serious," the company wrote in response to the complaint.

Chitransh answered by suggesting such remarks reflect "the invaluable perspective" of the brand towards Indian customers. He also tagged the accounts of Prime Minister Narendra Modi, his office, and the ruling Bharatiya Janata Party (BJP).

The comment triggered a widespread outcry on social media, particularly in India. Amid the backlash, dbrand eventually apologized and offered $10,000 to Chitransh "as a gesture of goodwill."

At the same time, however, it clarified that it has been poking fun at customers on social media for over a decade and will not stop doing so. "But maybe next time you'll be the one who gets $10,000," the firm wrote.

Has anybody named Dixit called in yet?

 

[Bilal9]

I remember Russell Peters made fun of some Sikh names some years ago (profane) and got into hot water because of his actions. People are thin-skinned nowadays, especially new immigrants. Clash of cultures I guess.

 

[PakistanProud]

I remember Russell Peters made fun of some Sikh names some years ago (profane) and got into hot water because of his actions. People are thin-skinned nowadays, especially new immigrants. Clash of cultures I guess.

What happened exactly?