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[🇧🇩] Electronics and Home Appliances Industry in Bangladesh
Bangladesh Defense
Saif
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Rural demand fuels Eid electronics sales
Rural people have emerged as key consumers of home appliances ahead of this year’s Eid festival, as surging remittance inflows and good prices for agricultural produce, particularly rice, have boosted their purchasing power, according to electronics manufacturers and sellers.
Rural demand fuels Eid electronics sales
Photo: Anisur Rahman
Rural people have emerged as key consumers of home appliances ahead of this year's Eid festival, as surging remittance inflows and good prices for agricultural produce, particularly rice, have boosted their purchasing power, according to electronics manufacturers and sellers.
Besides, rural consumers have more disposable income as their cost of living is lower than that of urbanites.
"Overall, we achieved double-digit growth in electronics sales ahead of Eid, thanks to the strong performance of the agriculture sector, which directly impacted demand for home appliances," said Kamruzzaman Kamal, marketing director of Pran-RFL Group.
Vision Electronics, a concern of Pran-RFL Group, witnessed strong sales growth in rural areas ahead of Eid-ul-Fitr, driven by increased purchasing power in the agricultural sector, he added.
The company performed well in selling a variety of products, including refrigerators, with demand particularly strong in villages and small towns.
He explained that when agricultural production is good, farmers have more disposable income, which they use to purchase essential household items like refrigerators, fans, and televisions.
This year, higher crop yields due to favourable weather and stable market prices have allowed many rural consumers to invest in durable goods.
Additionally, Vision's competitive pricing compared to multinational brands played a key role in boosting sales.
"Our home appliances are more affordable, making them accessible to middle- and lower-income families, especially in rural areas," Kamal said.
As rural prosperity grows, so does demand for electronic goods, indicating a strong link between the agricultural economy and consumer electronics sales.
Ritesh Ranjan, head of business at Transcom Digital, said sales of electronic home appliances have increased only marginally as most people currently lack disposable income due to economic pressures.
According to him, sales of small electronic items grew by a maximum of 5 percent compared to last Eid. Consumers are prioritising essential spending, and even air conditioner sales have yet to gain momentum as the heatwave has not arrived.
However, Ranjan pointed out that sales of high-end televisions, particularly those over 43 inches, have increased by around 20 percent.
This trend indicates that ongoing inflation has not significantly impacted the higher middle-income and affluent segments, who continue to spend on premium electronic products.
He further explained that during Eid-ul-Fitr, people typically focus their expenditures on clothing, gifts, and festive essentials rather than large electronic purchases.
As a result, demand for home appliances remains subdued, except for essential items.
Salim Ullah Salim, director (marketing) at Jamuna Electronics, said sales of electronic appliances picked up in the final days before Eid, with small appliances performing better than larger ones.
"The peak sales period is not entirely over yet, but in the last three days, we have observed a steady rise in sales after Ramadan day 20," he said.
Among the best-selling products were blenders, juicers, rice cookers, and electric kettles, reflecting strong consumer demand for smaller appliances.
"Compared to last year, sales of these items have increased slightly, which is a direct impact of the higher inflow of remittances," Salim added.
Bangladesh received a record $2.94 billion in remittances in the first 26 days of March, driven by Eid-ul-Fitr.
He said sales were about 4-5 percent higher than last year, but it was not a major surge.
"Consumers were less inclined to purchase large appliances like televisions and washing machines, focusing more on essential kitchen electronics," he said.
Zoheb Ahmed, chief marketing officer of Walton Hi-Tech Industries PLC, said the refrigerator industry remains a key business indicator for the company.
"While our sales growth has been somewhat slow, there is still room for optimism. We are witnessing a resurgence in sales growth, which is a positive sign for us," he said.
Ahmed emphasised the significance of their market space, particularly in the large refrigerator segment.
"Demand for bigger refrigerators is high, and alongside regular-sized models, large refrigerators are also gaining traction in the market," he added.
Regarding seasonal sales trends, he noted that Ramadan and Eid-ul-Azha account for approximately 65 to 70 percent of total refrigerator sales, making these periods crucial for the business.
On the performance of small home appliances, Ahmed acknowledged that the company did not achieve the expected growth this year.
"We had anticipated a higher sales momentum, particularly for products like rice cookers and blenders, but actual sales did not align with our expectations," he explained.
Ahmed said the company is closely monitoring market trends and will provide further insights into small appliance sales soon.
Photo: Anisur Rahman
Rural people have emerged as key consumers of home appliances ahead of this year's Eid festival, as surging remittance inflows and good prices for agricultural produce, particularly rice, have boosted their purchasing power, according to electronics manufacturers and sellers.
Besides, rural consumers have more disposable income as their cost of living is lower than that of urbanites.
"Overall, we achieved double-digit growth in electronics sales ahead of Eid, thanks to the strong performance of the agriculture sector, which directly impacted demand for home appliances," said Kamruzzaman Kamal, marketing director of Pran-RFL Group.
Vision Electronics, a concern of Pran-RFL Group, witnessed strong sales growth in rural areas ahead of Eid-ul-Fitr, driven by increased purchasing power in the agricultural sector, he added.
The company performed well in selling a variety of products, including refrigerators, with demand particularly strong in villages and small towns.
He explained that when agricultural production is good, farmers have more disposable income, which they use to purchase essential household items like refrigerators, fans, and televisions.
This year, higher crop yields due to favourable weather and stable market prices have allowed many rural consumers to invest in durable goods.
Additionally, Vision's competitive pricing compared to multinational brands played a key role in boosting sales.
"Our home appliances are more affordable, making them accessible to middle- and lower-income families, especially in rural areas," Kamal said.
As rural prosperity grows, so does demand for electronic goods, indicating a strong link between the agricultural economy and consumer electronics sales.
Ritesh Ranjan, head of business at Transcom Digital, said sales of electronic home appliances have increased only marginally as most people currently lack disposable income due to economic pressures.
According to him, sales of small electronic items grew by a maximum of 5 percent compared to last Eid. Consumers are prioritising essential spending, and even air conditioner sales have yet to gain momentum as the heatwave has not arrived.
However, Ranjan pointed out that sales of high-end televisions, particularly those over 43 inches, have increased by around 20 percent.
This trend indicates that ongoing inflation has not significantly impacted the higher middle-income and affluent segments, who continue to spend on premium electronic products.
He further explained that during Eid-ul-Fitr, people typically focus their expenditures on clothing, gifts, and festive essentials rather than large electronic purchases.
As a result, demand for home appliances remains subdued, except for essential items.
Salim Ullah Salim, director (marketing) at Jamuna Electronics, said sales of electronic appliances picked up in the final days before Eid, with small appliances performing better than larger ones.
"The peak sales period is not entirely over yet, but in the last three days, we have observed a steady rise in sales after Ramadan day 20," he said.
Among the best-selling products were blenders, juicers, rice cookers, and electric kettles, reflecting strong consumer demand for smaller appliances.
"Compared to last year, sales of these items have increased slightly, which is a direct impact of the higher inflow of remittances," Salim added.
Bangladesh received a record $2.94 billion in remittances in the first 26 days of March, driven by Eid-ul-Fitr.
He said sales were about 4-5 percent higher than last year, but it was not a major surge.
"Consumers were less inclined to purchase large appliances like televisions and washing machines, focusing more on essential kitchen electronics," he said.
Zoheb Ahmed, chief marketing officer of Walton Hi-Tech Industries PLC, said the refrigerator industry remains a key business indicator for the company.
"While our sales growth has been somewhat slow, there is still room for optimism. We are witnessing a resurgence in sales growth, which is a positive sign for us," he said.
Ahmed emphasised the significance of their market space, particularly in the large refrigerator segment.
"Demand for bigger refrigerators is high, and alongside regular-sized models, large refrigerators are also gaining traction in the market," he added.
Regarding seasonal sales trends, he noted that Ramadan and Eid-ul-Azha account for approximately 65 to 70 percent of total refrigerator sales, making these periods crucial for the business.
On the performance of small home appliances, Ahmed acknowledged that the company did not achieve the expected growth this year.
"We had anticipated a higher sales momentum, particularly for products like rice cookers and blenders, but actual sales did not align with our expectations," he explained.
Ahmed said the company is closely monitoring market trends and will provide further insights into small appliance sales soon.
Saif
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Walton releases 4G SIM-supported rechargeable router
Walton Digi-Tech Industries Limited has released its new 4G SIM-supported router with a rechargeable battery facility. This new router from Walton is a unique combination of smart design, high-speed internet and easy usability. It can be the perfect solution for uninterrupted connectivity and stab
Walton releases 4G SIM-supported rechargeable router
FE Online Desk
Published :
Apr 13, 2025 20:29
Updated :
Apr 13, 2025 20:29
Walton Digi-Tech Industries Limited has released its new 4G SIM-supported router with a rechargeable battery facility.
This new router from Walton is a unique combination of smart design, high-speed internet and easy usability. It can be the perfect solution for uninterrupted connectivity and stable speed for home or office, according to a media release.
The newly launched WR34G model router of Walton's TORONGGO brand has powerful 4G LTE connectivity, which can provide a maximum download speed of 150 Mbps and upload speed of 50 Mbps.
This 2.4 GHz frequency router can provide WiFi transmission speeds of up to 300 Mbps, which is very effective for online streaming, virtual classes, official meetings, and online gaming. It uses MU-MIMO technology, which keeps connectivity stable and smooth even when multiple devices are connected simultaneously. The router has a micro SIM slot, 2 LAN ports, and a DC input port.
One of the biggest advantages of this new device is its built-in 4000mAh rechargeable battery. As a result, the router will continue to run uninterrupted even in power cut. With this, customers can easily get a stable internet connection indoors, in the office, or in remote areas. Its powerful external antenna helps to receive good signals even in weak networks.
This router is also very reliable in terms of security. It has WPA2-PSK encryption support that keeps the network safe from hacking or unauthorised access.
Touhidur Rahman Rad, Chief Business Officer of Walton Computer, said, "We have always been providing the highest quality products and services considering the needs and requirements of the customers. In line with this, the new rechargeable 4G SIM supported router has been launched in the market with the aim of providing customers with hassle-free uninterrupted internet. It will meet the urgent internet needs of customers in areas without electricity or during power outages. Users will easily get uninterrupted internet service by using their mobile phone SIM in the areas where wired broadband internet connection is not possible."
Walton's new 4G SIM-supported router can now be purchased from Walton Plaza at a special offer price of 10 per cent for only 4,095 BDT.
In addition, customers can enjoy the convenience of ordering directly from online by visiting Walton's official website.
This high-performance router from Walton comes with a 1-year warranty, the release adds.
FE Online Desk
Published :
Apr 13, 2025 20:29
Updated :
Apr 13, 2025 20:29
Walton Digi-Tech Industries Limited has released its new 4G SIM-supported router with a rechargeable battery facility.
This new router from Walton is a unique combination of smart design, high-speed internet and easy usability. It can be the perfect solution for uninterrupted connectivity and stable speed for home or office, according to a media release.
The newly launched WR34G model router of Walton's TORONGGO brand has powerful 4G LTE connectivity, which can provide a maximum download speed of 150 Mbps and upload speed of 50 Mbps.
This 2.4 GHz frequency router can provide WiFi transmission speeds of up to 300 Mbps, which is very effective for online streaming, virtual classes, official meetings, and online gaming. It uses MU-MIMO technology, which keeps connectivity stable and smooth even when multiple devices are connected simultaneously. The router has a micro SIM slot, 2 LAN ports, and a DC input port.
One of the biggest advantages of this new device is its built-in 4000mAh rechargeable battery. As a result, the router will continue to run uninterrupted even in power cut. With this, customers can easily get a stable internet connection indoors, in the office, or in remote areas. Its powerful external antenna helps to receive good signals even in weak networks.
This router is also very reliable in terms of security. It has WPA2-PSK encryption support that keeps the network safe from hacking or unauthorised access.
Touhidur Rahman Rad, Chief Business Officer of Walton Computer, said, "We have always been providing the highest quality products and services considering the needs and requirements of the customers. In line with this, the new rechargeable 4G SIM supported router has been launched in the market with the aim of providing customers with hassle-free uninterrupted internet. It will meet the urgent internet needs of customers in areas without electricity or during power outages. Users will easily get uninterrupted internet service by using their mobile phone SIM in the areas where wired broadband internet connection is not possible."
Walton's new 4G SIM-supported router can now be purchased from Walton Plaza at a special offer price of 10 per cent for only 4,095 BDT.
In addition, customers can enjoy the convenience of ordering directly from online by visiting Walton's official website.
This high-performance router from Walton comes with a 1-year warranty, the release adds.
- Jan 24, 2024
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Walton Bangladesh (Appliance and Electronics Manufacturer) Showcases AI-Driven Smart Appliances at 137th Canton Fair
1 min read
Last updated Apr 17, 2025Walton, the leading tech brand from Bangladesh, has returned to the prestigious Canton Fair in China for the fifth time reportedly, aiming to highlight its cutting-edge smart electronics and electrical products. The 137th edition of the world’s largest trade event, officially known as the China Import and Export Fair, began on Tuesday at the Canton Fair Complex in Guangzhou.
Positioned in Hall No-2.1 of the fair’s international pavilion, Walton’s mega booth is drawing attention with its AI and IoT-integrated home appliances, designed to meet global energy efficiency and smart living standards.
The brand is displaying a wide range of internationally certified energy-saving products, including refrigerators, air conditioners, BLDC fans, televisions, and compressors – each packed with advanced technological features.
Read more: Walton Launches Mega New Year Campaign With Up To 50% Discounts On Computer Products
Abdur Rauf, Vice-President of Walton Global Business Division and the chief coordinator for their Canton Fair participation, noted the significance of this platform as a global meeting point for businesspeople, importers, and manufacturers. The Canton Fair brings together thousands of professionals from across the world, providing access to the latest technological innovations from leading international brands – all under one roof.
With consistent participation in previous editions, Walton has successfully established business relationships across various global markets. This year, it aims to further accelerate its international expansion by showcasing its most advanced smart home technologies.
The first phase of the 137th Canton Fair, scheduled from April 15 to 19, features Walton under the Electronics and Household Electrical Appliances category, marking another milestone in the brand’s mission to strengthen its global footprint.
Saif
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Walton is our Samsung
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Walton to manufacture lithium-Ion batteries locally
Walton Hi-Tech Industries PLC, a leading electrical and electronics manufacturer in Bangladesh, is going to establish a manufacturing facility for high-quality lithium-ion cells, reducing import dependence and offering competitive, locally manufactured products, it said today.
"The initiative aims to establish a sophisticated manufacturing facility for high-quality lithium-ion cells, reducing import dependence and offering competitive, locally manufactured products, with commercial production expected to commence by mid-2026," Walton said after its board approved the scheme along with its third-quarter unaudited earnings.
"As a pioneer in producing lithium-ion battery cells, Walton will not only foster technological innovation and set a benchmark for quality and sustainability but also reduce reliance on imports, create new employment opportunities, technological growth, and exports."
Walton said its net profit fell around 8.5 percent year-on-year to Tk 696 crore for the July-March period of the financial year 2024-25 due to multiple factors.
High inflation and tighter global financial conditions impacted its operational environment.
Furthermore, increased material costs, a volatile global market, higher finance costs, and the devaluation of the Taka against foreign currencies have drastically inflated input costs, it said.
Also, a hike in the value-added tax (VAT) rate to 7.5 percent on refrigerators and the introduction of a 7.5 percent VAT on air conditioners have added to the cost pressures, said the company in a press release.
Consequently, Walton's operating profit margin for the July-March period of FY24-25 decreased to 22.09 percent from 24.73 percent in the same period last year.
The finance cost as a percentage of sales also rose to 7.29 percent from 6.14 percent, driven by increased borrowing costs and the devaluation of the local currency against the US dollar, the company said.
Walton's earnings per share stood at Tk 22.99 during the July-March period of this financial year, down from Tk 25.17 a year ago.
Its net operating cash flows per share for the nine months stood at a negative Tk 1.83, a significant drop from the positive Tk 22.88 in the previous year.
The company attributed this decline to a strategic shift in working capital management, prioritizing payments to suppliers using customer collections over bank borrowings.
Increased payments to suppliers and higher payments for income tax and VAT, aligned with anticipated sales growth, also contributed to this change.
However, Walton said it is optimistic about the fourth quarter of the current financial year, anticipating healthier profits due to the peak sales season.
Saif
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Lithium Ion Batteries are being used by shipyards making submarines. When combined with AIP systems, such as fuel cells or Stirling engines, Lithium Ion Batteries can significantly extend a submarine's ability to operate underwater without surfacing for extended periods.
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You are correct. This was a good move - to indigenize Li-Ion battery manufacturing locally and eventually military uses will be in line for implementation.
Of course commercial uses for electronics (and vehicle use) will parallel military uses well into the near present.
Saif
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Walton plans Tk 114cr lithium battery factory
Walton Hi-Tech Industries PLC, a leading electrical and electronic appliance manufacturer, has announced plans to establish a facility to manufacture lithium-ion cells at a cost of nearly Tk 114 crore.
Walton plans Tk 114cr lithium battery factory
Says profits slipped in Q3 due to inflation, currency devaluation
Walton Hi-Tech Industries PLC, a leading electrical and electronic appliance manufacturer, has announced plans to establish a facility to manufacture lithium-ion cells at a cost of nearly Tk 114 crore.
Local availability of the rechargeable batteries, widely used in portable electronics, electric vehicles, and other applications, will reduce import dependence, the company said in a press release on April 27.
It will also generate new employment opportunities and exports alongside enabling technological growth, it said.
Commercial production is expected to commence by mid-2026, Walton said after its board approved the project along with its unaudited earnings in the third quarter of the ongoing fiscal year.
Its net profit dropped to around Tk 392 crore in the January-March quarter of fiscal year 2024-25 from nearly Tk 422 crore in the same period of the year prior.
Meanwhile, the company's earnings per share (EPS) dropped to Tk 12.94 from Tk 13.93 previously.
In case of the first nine months of the current fiscal year, Walton's net profit dropped by around 8.5 percent year-on-year to Tk 696 crore.
The company's EPS during this period stood at Tk 22.99, down from Tk 25.17 previously.
The listed company attributed a number of factors for the drop, including high inflation, volatile global financial conditions, an increase in material costs, high financing costs, and the devaluation of the taka against foreign currencies.
It also cited the hike in value added tax (VAT) on refrigerators to 7.5 percent and introduction of a 7.5 percent VAT on air conditioners.
But Walton was optimistic about the fourth quarter, touting it as the peak sales season.
As of March 31, 2025, sponsors and directors held 65.07 percent of the company's shares while institutional investors held 0.55 percent, foreign investors 0.09 percent, and the public 34.29 percent, according to Dhaka Stock Exchange.
Walton began its journey in 1977. In early 2008, it commenced manufacturing refrigerators, freezers, air conditioners, and compressors before expanding into televisions and home and electrical appliances, its website says.
Its manufacturing plant and headquarters, spanning about 5 million square feet across 19 buildings, is located in Chandra, Kaliakoir, Gazipur.
Says profits slipped in Q3 due to inflation, currency devaluation
Walton Hi-Tech Industries PLC, a leading electrical and electronic appliance manufacturer, has announced plans to establish a facility to manufacture lithium-ion cells at a cost of nearly Tk 114 crore.
Local availability of the rechargeable batteries, widely used in portable electronics, electric vehicles, and other applications, will reduce import dependence, the company said in a press release on April 27.
It will also generate new employment opportunities and exports alongside enabling technological growth, it said.
Commercial production is expected to commence by mid-2026, Walton said after its board approved the project along with its unaudited earnings in the third quarter of the ongoing fiscal year.
Its net profit dropped to around Tk 392 crore in the January-March quarter of fiscal year 2024-25 from nearly Tk 422 crore in the same period of the year prior.
Meanwhile, the company's earnings per share (EPS) dropped to Tk 12.94 from Tk 13.93 previously.
In case of the first nine months of the current fiscal year, Walton's net profit dropped by around 8.5 percent year-on-year to Tk 696 crore.
The company's EPS during this period stood at Tk 22.99, down from Tk 25.17 previously.
The listed company attributed a number of factors for the drop, including high inflation, volatile global financial conditions, an increase in material costs, high financing costs, and the devaluation of the taka against foreign currencies.
It also cited the hike in value added tax (VAT) on refrigerators to 7.5 percent and introduction of a 7.5 percent VAT on air conditioners.
But Walton was optimistic about the fourth quarter, touting it as the peak sales season.
As of March 31, 2025, sponsors and directors held 65.07 percent of the company's shares while institutional investors held 0.55 percent, foreign investors 0.09 percent, and the public 34.29 percent, according to Dhaka Stock Exchange.
Walton began its journey in 1977. In early 2008, it commenced manufacturing refrigerators, freezers, air conditioners, and compressors before expanding into televisions and home and electrical appliances, its website says.
Its manufacturing plant and headquarters, spanning about 5 million square feet across 19 buildings, is located in Chandra, Kaliakoir, Gazipur.
Saif
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Walton brand officially launched in Sri Lanka
Global electronics brand Walton has officially launched its business operation in Sri Lanka, marking another milestone towards becoming one of the top global electronics brands. Recently, Walton Brand was launched at a splendid programme held at Cinnamon Life Hotel in Colombo, according to a media
Walton brand officially launched in Sri Lanka
FE Online Desk
Published :
May 20, 2025 20:30
Updated :
May 20, 2025 20:30
Global electronics brand Walton has officially launched its business operation in Sri Lanka, marking another milestone towards becoming one of the top global electronics brands.
Recently, Walton Brand was launched at a splendid programme held at Cinnamon Life Hotel in Colombo, according to a media release.
The grand launching program was organised by ‘Monik Trading Private Limited’, a renowned Sri Lankan farm and Walton Brand's distributor.
S M Mahbubul Alam, Managing Director of Walton Hi-Tech Industries PLC, attended the function as the chief guest while Dr Wasala Maduwantha Ariyapala, Managing Director of Monik Trading, Md. Jannatul Habib, Deputy Head of Mission of the Bangladesh Embassy in Sri Lanka, Thisara Perera, former captain of the Sri Lankan National Cricket Team and Nishat Tasnim Shuchi, Chief Executive Officer of Walton Micro-Tech Corporation were also present as special guests.
Apart from them, around four hundred distributors and traders from Sri Lanka also participated in the program.
Speaking as the chief guest at the program, Walton Hi-Tech's Managing Director S M Mahbubul Alam said, “Walton has presence in Sri Lanka for a long time through cricket sponsorship. Now, the business operation of Walton has launched and we are very happy to get Monik Trading as a partner in the path of Walton brand business in Sri Lanka.”
Highlighting product research and innovation, technological development and other initiatives at the program, Walton’s Managing Director said that continuous investments are being made in automation, product research and innovation to uphold competitiveness the global market.
Along with overseas R&I (Research and Innovation) center in China and South Korea, he said, product-based separate R&I centers were set up in Walton factory.
Mahbubul Alam also noted that design, technology, features and quality of Walton products are constantly being developed according to the customer needs, weather conditions and standards of developed countries.
In continuation of this, Walton has been able to produce South Asia's most energy-efficient residential AC and the world's first voice control AC.
In addition, Walton's refrigerators, ACs, TVs and other products have been equipped with its own innovative and cutting-edge smart technologies and features like energy-efficient intelligent inverter technology, IoT, AI or artificial intelligence.
Pointing at the success of Walton brand business expansion in the global market, he said, "Walton brand business is currently being operated in more than 50 countries in Asia, Middle East, Africa and Europe. The demand and use of Walton brand products in Asian countries is going up. I firmly believe that Walton brand will be able to secure a strong market position through winning the trust of Sri Lankan buyers."
Addressing the event, Monik Trading's Managing Director Dr Wasala Maduwantha Ariyapala said, "In terms of product quality, use of innovative and latest technology, energy efficiency, sustainability and price competitiveness, Walton brand is ahead of other brands. Very soon, Walton brand products will be available in more than a thousand retail outlets across the Sri Lankan market. These products of the Walton brand will soon find a place in thousands of sales outlets across Sri Lanka. I firmly believe that Walton brand will quickly win the hearts of Sri Lankan buyers."
Deputy Head of Mission of the Bangladesh Embassy in Sri Lanka Md. Jannatul Habib said, business expansion of the Bangladeshi tech giant Walton brand in the Sri Lankan market is undoubtedly a very good news. Through this expansion, the export income of Bangladesh will increase as well as the image of Bangladesh in the global market will be brighter.
Walton Micro-Tech's CEO Nishat Tasnim Shuchi said, we are working in the international market with the goal of making Walton the world's leading global electronics brand. By officially launching Walton brand in Sri Lanka, we have achieved another milestone towards that goal.
FE Online Desk
Published :
May 20, 2025 20:30
Updated :
May 20, 2025 20:30
Global electronics brand Walton has officially launched its business operation in Sri Lanka, marking another milestone towards becoming one of the top global electronics brands.
Recently, Walton Brand was launched at a splendid programme held at Cinnamon Life Hotel in Colombo, according to a media release.
The grand launching program was organised by ‘Monik Trading Private Limited’, a renowned Sri Lankan farm and Walton Brand's distributor.
S M Mahbubul Alam, Managing Director of Walton Hi-Tech Industries PLC, attended the function as the chief guest while Dr Wasala Maduwantha Ariyapala, Managing Director of Monik Trading, Md. Jannatul Habib, Deputy Head of Mission of the Bangladesh Embassy in Sri Lanka, Thisara Perera, former captain of the Sri Lankan National Cricket Team and Nishat Tasnim Shuchi, Chief Executive Officer of Walton Micro-Tech Corporation were also present as special guests.
Apart from them, around four hundred distributors and traders from Sri Lanka also participated in the program.
Speaking as the chief guest at the program, Walton Hi-Tech's Managing Director S M Mahbubul Alam said, “Walton has presence in Sri Lanka for a long time through cricket sponsorship. Now, the business operation of Walton has launched and we are very happy to get Monik Trading as a partner in the path of Walton brand business in Sri Lanka.”
Highlighting product research and innovation, technological development and other initiatives at the program, Walton’s Managing Director said that continuous investments are being made in automation, product research and innovation to uphold competitiveness the global market.
Along with overseas R&I (Research and Innovation) center in China and South Korea, he said, product-based separate R&I centers were set up in Walton factory.
Mahbubul Alam also noted that design, technology, features and quality of Walton products are constantly being developed according to the customer needs, weather conditions and standards of developed countries.
In continuation of this, Walton has been able to produce South Asia's most energy-efficient residential AC and the world's first voice control AC.
In addition, Walton's refrigerators, ACs, TVs and other products have been equipped with its own innovative and cutting-edge smart technologies and features like energy-efficient intelligent inverter technology, IoT, AI or artificial intelligence.
Pointing at the success of Walton brand business expansion in the global market, he said, "Walton brand business is currently being operated in more than 50 countries in Asia, Middle East, Africa and Europe. The demand and use of Walton brand products in Asian countries is going up. I firmly believe that Walton brand will be able to secure a strong market position through winning the trust of Sri Lankan buyers."
Addressing the event, Monik Trading's Managing Director Dr Wasala Maduwantha Ariyapala said, "In terms of product quality, use of innovative and latest technology, energy efficiency, sustainability and price competitiveness, Walton brand is ahead of other brands. Very soon, Walton brand products will be available in more than a thousand retail outlets across the Sri Lankan market. These products of the Walton brand will soon find a place in thousands of sales outlets across Sri Lanka. I firmly believe that Walton brand will quickly win the hearts of Sri Lankan buyers."
Deputy Head of Mission of the Bangladesh Embassy in Sri Lanka Md. Jannatul Habib said, business expansion of the Bangladeshi tech giant Walton brand in the Sri Lankan market is undoubtedly a very good news. Through this expansion, the export income of Bangladesh will increase as well as the image of Bangladesh in the global market will be brighter.
Walton Micro-Tech's CEO Nishat Tasnim Shuchi said, we are working in the international market with the goal of making Walton the world's leading global electronics brand. By officially launching Walton brand in Sri Lanka, we have achieved another milestone towards that goal.
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