[🇵🇰] Five ways Imran Khan’s party used technology to outperform in Pakistan’s elections

[Old School]

Source: https://www.atlanticcouncil.org/blogs/new-atlanticist/five-ways-imran-khans-party-used-technology-to-outperform-in-pakistans-elections/

Here are five ways in which PTI’s technology and digital media strategy helped the party outmaneuver its rivals in Pakistan’s general elections:

1. Cultivating a culture of bottom-up innovation​

2. Strategically using artificial intelligence​

3. Developing peer-to-peer communication networks​

4. Dominating the news cycle to earn media​

5. Opponents failing to innovate​