East Asia Nvidia will Team Up with Leading Chinese EV Brands for Automated Driving Systems

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Nvidia will Team Up with Leading Chinese EV Brands for Automated Driving Systems - Gizmochina

Danny Shapiro, Nvidia's Vice-President for automotive, emphasized the potential of these platforms to enhance the car buying experience.

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Nvidia, which was once struggling to maintain its relationship with China because of the US-China tech sanctions, is now making significant strides in the country’s rapidly developing electric vehicle (EV) market. In a recent announcement at the CES technology conference in Las Vegas, Nvidia revealed that four leading Chinese EV brands – Li Auto, Great Wall Motor, Zeekr, and Xiaomi‘s new EV unit – will be integrating Nvidia’s DRIVE technology for automated driving systems.

The brands are Li Auto, Great Wall Motor, Zeekr and Xiaomi’s Latest EV Unit​

The EV sector in China is rapidly evolving, with local manufacturers vying to enhance in-vehicle infotainment and automated driving capabilities. This race has opened doors for companies like Nvidia, Intel, and Qualcomm, who are vying to supply the necessary advanced semiconductors. However, these US-based firms face the dual challenge of catering to the high demand for powerful chips in China while adhering to the stringent US export controls on advanced semiconductors.

Nvidia’s involvement in the Chinese EV market isn’t just about supplying chips. The company is also collaborating with other industry giants like advertising firm WPP and carmaker Lotus, among six others, to revolutionize online car shopping. They aim to develop shopping platforms featuring three-dimensional and lifelike graphics. Danny Shapiro, Nvidia’s Vice-President for automotive, emphasized the potential of these platforms to enhance the car buying experience.

This development resembles an ongoing trend where non-tech Chinese firms are increasingly leveraging the capabilities of Nvidia’s chips, a move that has positively impacted their stock performance (and AI development too). Nvidia’s expansion in China, despite regulatory challenges, signifies its commitment to remain a key player in the global semiconductor industry and its adaptability in a dynamic landscape.

 

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NVIDIA & BYD Automotive Partner

BYD to Build Software-Defined Vehicles on NVIDIA DRIVE Orin.

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BYD and NVIDIA​

BYD, the world’s largest electric vehicle manufacturer, is building its next-generation vehicles on the NVIDIA DRIVE Orin™ platform. These programmable fleets will be software-defined and powered by a centralized, high-performance computer that enhances the vehicle over time through over-the-air updates.

 

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NIO & NVIDIA Automotive Partner

Delivering enhanced customer value.

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NIO and NVIDIA​

Electric vehicle pioneer NIO has been working with NVIDIA since 2014, first on infotainment systems, and now on software-defined vehicles and automated driving features. Today, they’re redefining mobility with the NVIDIA DRIVE® platform and unified compute architecture of DRIVE Orin™. NVIDIA DRIVE enables personalization and ongoing enhancements throughout the life of the car, delivering enhanced customer value and opening up new business models

 

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Pony.ai: An NVIDIA Automotive Partner

Its platform leverages NVIDIA DRIVE Orin.

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Pony.ai and NVIDIA​

Pony.ai is a leading global autonomous driving technology company that develops intelligent systems for safer, more efficient transportation. Its platform leverages NVIDIA DRIVE Orin™ for low latency, high performance, and high reliability. This software-defined architecture helps Pony.ai achieve scalable deployment across self-driving trucks and robotaxis, and accelerate its future of a robust, mass-production solution for AVs.

 

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NVIDIA & Polestar Automotive Partner

Polestar uses NVIDIA technology end-to-end, from the data center to the car.

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Polestar and NVIDIA​

Polestar, the Swedish electric performance car brand, features the NVIDIA DRIVE® software-defined platform as the AI brain of the new Polestar 3. NVIDIA DRIVE provides the compute power necessary to support automated driving, while enabling new functionality to be delivered over-the-air, allowing the vehicle to get better over time.