Krishna with Flute
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A mammoth Mission by Sadguru NGO to Named kaveri Calling to revive River Kaveri to restore the water flow which it had 3 decades back. Total 2420 million trees are planned to be planted in Kaveri Basin.
1.0 The Problem: Soil, Water and Livelihood challenge facing 4.7 billion people
Our collective mismanagement of Earth has manifested itself in myriad symptoms – climate change, loss of topsoil and fertility, dwindling water resources, and related farmer distress around the world. At risk is the world’s food and water security, as well as the livelihoods of billions of people linked to the agrarian economy – especially in the tropical world that is home to 4.7 billion people. India is one of the worst affected regions – with a 40% or more decline in its rivers in just two generations due to more than 70% loss in green cover in the river basin areas. As a result, soil fertility is declining, there are more droughts and floods, and there is acute agrarian distress with a rising tide of farmer suicides. Lack of organic matter is turning soil into sand. Not surprisingly, 24% of the world, and 32% of India, is turning into a desert.
Given this backdrop, Cauvery River, which has been a lifeline for southern India for many millennia, is now dying. At stake is 83,000 square kilometers of the river’s basin, which until recent years had been one of the most fertile lands in India, and is today home to 84 million people.
2.0 The Solution: Creating the world’s largest farmer-driven ecological movement
At its heart, the core idea underpinning Cauvery Calling is breathtakingly simple and scalable. In heavily populated tropical countries like India, large tracts of additional land to put under more forest cover simply don’t exist. Therefore the solution is to bring tree cover onto the vast tracts of private farmland - via the adoption of tree-based agriculture by farmers.
Importantly, the entire approach is based on the insight that impoverished rural farmers will adopt tree-based agriculture only if there is a strong market-driven financial incentive to dramatically improve their livelihoods. Consequently, this entirely voluntary adoption of tree-based agriculture by farmers is underpinned by an underlying economic model where by farmer incomes are going up between 300-800%. It is, therefore, evident that in a country where 690 million people live in relative poverty, Cauvery Calling is a ground-breaking eco-restoration movement that marries ecology with economy.
Given the movement, at its heart, is voluntarily propelled by farmers for an underlying economic rationale, large-scale change becomes possible. This movement, therefore, is addressing the ecological and economic concerns of the entire Cauvery River basin area,propelled by 5.2 million farmers in the states of Tamil Nadu and Karnataka in southern India. The target is to help these farmers bring their land under green cover by planting 2.42 billion trees.
Watch Cauvery Calling: A Race To Save a River, a documentary film by Discovery Channel
3.0 Laying the Foundation
The Cauvery Calling approach has been painstakingly developed and refined on the ground for more than two decades, starting from 1998. The initial decades were spent developing the model, building capabilities, creating people linkages and generating favorable word of mouth through widespread on-ground farmer success stories across Tamil Nadu.
In 2017, the scale-up of the tree-based agriculture model received a dramatic impetus when Sadhguru, the Founder of Isha Outreach, created a nationwide peoples’ movement, Rally for Rivers, to ensure the long-term sustainability of this holistic way of addressing our soil, water, and livelihood challenges. An unprecedented 162 million people in India actively expressed their support during this month-long on-ground rally.
In 2018, a comprehensive set of technical recommendations were submitted to the Government of India, which formed the cornerstone of the Government River Revitalization Advisory sent to all Indian states and Union Territories in June 2018.
4.0 Unprecedented Scale-up in Recent Years:
In 2019, with various building blocks in place, the geographic scope and scale of the initiative expanded to include the Cauvery River basin in Karnataka. In September 2019, Sadhguru undertook a massive on-ground mobilization, riding over 3,080 km across the Cauvery basin. This effort shaped a people's movement across the length and breadth of the river basin.
Prior to 2020, over two decades of on-ground work, the project enabled the planting of 42 million trees and transitioned 77,000 farmers to tree-based agriculture. Since 2020, in just four years of the Cauvery Calling project scale-up, it enabled the plantation of an additional 74 million trees and 152,000 farmers have transitioned to tree-based agriculture.
In 2022, two more initiatives for farmer involvement were introduced: farmer-driven sapling production and farmer-driven sapling distribution. This step in farmer empowerment ensures that farmers will own both the sapling supply and demand in the coming times.
Recent Highlights/Milestones
5.0 Why This is a Game Changer: Scalable and self-sustainable solution for land restoration and river revitalization
Cauvery Calling is a game-changer for the following key reasons:
6.0 Impact on Humans and the Natural World:
The Intergovernmental Panel on Climate Change outlines that land-related restoration initiatives should be evaluated across five key areas - climate change adaptation, climate change mitigation, combating desertification and land degradation, food security, and sustainable development. Cauvery Calling is one of the few projects that addresses all five areas. It is harnessing a powerful nature-based solution – tree-based agriculture - to address ecosystem restoration (both soil and water), reversal of biodiversity loss, climate change mitigation, improved food security and nutritional value, crop diversification, and risk reduction, climate change adaptation, and better livelihoods for millions of small-hold farmers.
As of October 2024, the project has enabled the planting of 116 million living trees. Further, 229,000 farmers have transitioned to tree-based agriculture. The project impact is summarized below:
Executive Secretary of the United Nations Convention to Combat Desertification (UNCCD),
Cauvery Calling
Revitalizing the Land, the Water and the Lives of 84 million people in India1.0 The Problem: Soil, Water and Livelihood challenge facing 4.7 billion people
Our collective mismanagement of Earth has manifested itself in myriad symptoms – climate change, loss of topsoil and fertility, dwindling water resources, and related farmer distress around the world. At risk is the world’s food and water security, as well as the livelihoods of billions of people linked to the agrarian economy – especially in the tropical world that is home to 4.7 billion people. India is one of the worst affected regions – with a 40% or more decline in its rivers in just two generations due to more than 70% loss in green cover in the river basin areas. As a result, soil fertility is declining, there are more droughts and floods, and there is acute agrarian distress with a rising tide of farmer suicides. Lack of organic matter is turning soil into sand. Not surprisingly, 24% of the world, and 32% of India, is turning into a desert.
Given this backdrop, Cauvery River, which has been a lifeline for southern India for many millennia, is now dying. At stake is 83,000 square kilometers of the river’s basin, which until recent years had been one of the most fertile lands in India, and is today home to 84 million people.
2.0 The Solution: Creating the world’s largest farmer-driven ecological movement
At its heart, the core idea underpinning Cauvery Calling is breathtakingly simple and scalable. In heavily populated tropical countries like India, large tracts of additional land to put under more forest cover simply don’t exist. Therefore the solution is to bring tree cover onto the vast tracts of private farmland - via the adoption of tree-based agriculture by farmers.
Importantly, the entire approach is based on the insight that impoverished rural farmers will adopt tree-based agriculture only if there is a strong market-driven financial incentive to dramatically improve their livelihoods. Consequently, this entirely voluntary adoption of tree-based agriculture by farmers is underpinned by an underlying economic model where by farmer incomes are going up between 300-800%. It is, therefore, evident that in a country where 690 million people live in relative poverty, Cauvery Calling is a ground-breaking eco-restoration movement that marries ecology with economy.
Given the movement, at its heart, is voluntarily propelled by farmers for an underlying economic rationale, large-scale change becomes possible. This movement, therefore, is addressing the ecological and economic concerns of the entire Cauvery River basin area,propelled by 5.2 million farmers in the states of Tamil Nadu and Karnataka in southern India. The target is to help these farmers bring their land under green cover by planting 2.42 billion trees.
Watch Cauvery Calling: A Race To Save a River, a documentary film by Discovery Channel
3.0 Laying the Foundation
The Cauvery Calling approach has been painstakingly developed and refined on the ground for more than two decades, starting from 1998. The initial decades were spent developing the model, building capabilities, creating people linkages and generating favorable word of mouth through widespread on-ground farmer success stories across Tamil Nadu.
In 2017, the scale-up of the tree-based agriculture model received a dramatic impetus when Sadhguru, the Founder of Isha Outreach, created a nationwide peoples’ movement, Rally for Rivers, to ensure the long-term sustainability of this holistic way of addressing our soil, water, and livelihood challenges. An unprecedented 162 million people in India actively expressed their support during this month-long on-ground rally.
In 2018, a comprehensive set of technical recommendations were submitted to the Government of India, which formed the cornerstone of the Government River Revitalization Advisory sent to all Indian states and Union Territories in June 2018.
4.0 Unprecedented Scale-up in Recent Years:
In 2019, with various building blocks in place, the geographic scope and scale of the initiative expanded to include the Cauvery River basin in Karnataka. In September 2019, Sadhguru undertook a massive on-ground mobilization, riding over 3,080 km across the Cauvery basin. This effort shaped a people's movement across the length and breadth of the river basin.
Prior to 2020, over two decades of on-ground work, the project enabled the planting of 42 million trees and transitioned 77,000 farmers to tree-based agriculture. Since 2020, in just four years of the Cauvery Calling project scale-up, it enabled the plantation of an additional 74 million trees and 152,000 farmers have transitioned to tree-based agriculture.
In 2022, two more initiatives for farmer involvement were introduced: farmer-driven sapling production and farmer-driven sapling distribution. This step in farmer empowerment ensures that farmers will own both the sapling supply and demand in the coming times.
Recent Highlights/Milestones
- In 2022, The Govt. of India allocated INR 19,000 crore ($ 2.4 billion) to rejuvenate 13 major Indian rivers in alignment with the Rally for Rivers draft policy recommendations.
- Further, in 2022, Conscious Planet - Save Soil, the largest ecological movement on the planet with a reach of over 4 billion people, has brought the world's attention to the soil crisis.
- Sadhguru undertook an arduous 100-day, 30,000-km lone motorcycle journey across 27 countries to raise awareness making it the world’s largest movement
- Sadhguru addressed 193 nations at UNCCD COP15. Presented policy recommendations mapped to 12 agroclimatic zones, 25 soil types and 3 land use types
- In 2023, Conscious Planet was part of the United Nations Framework Convention on Climate Change (UNFCCC) COP28
- Save Soil Pavillion hosted 12 panel discussions with 50 experts.
- For the first time, soil and agriculture's role in climate mitigation was acknowledged.
- Almost 500 media reports were published across 33 countries covering Save Soil and Sadhguru's efforts at COP28 to highlight the pivotal role of soil in combating climate change.
5.0 Why This is a Game Changer: Scalable and self-sustainable solution for land restoration and river revitalization
Cauvery Calling is a game-changer for the following key reasons:
- Scale:The immense scale of this on-ground effort which involves helping 5.2 million farmers to bring their land under green cover by planting 2.42 billion trees across the Cauvery basin.
- Unique building blocks:The movement’s ability to achieve its ambitious long-term goals is underpinned by two game-changing building blocks:
- The required scale-up of vegetative green cover is not constrained by the limited availability of forest land as the movement targets the vast tracts of privately-owned agricultural lands.
- The long-term sustainability of the initiative will be market-driven because it is propelled by significant increases in the incomes of impoverished farmers. Therefore, this movement will not be constrained by the availability of charitable contributions.
- Popular support:A broad-based and all-inclusive people’s movement has been shaped on the back of a national-level 2017 public campaign that elicited the support of an unprecedented 162 million people, followed by another campaign in 2019 to mobilize farmers and urban support. This movement encompasses farmers, civil society, the Union and relevant State Governments, and NGOs. And all of this is underpinned by 26 years of concerted on-ground work.
6.0 Impact on Humans and the Natural World:
The Intergovernmental Panel on Climate Change outlines that land-related restoration initiatives should be evaluated across five key areas - climate change adaptation, climate change mitigation, combating desertification and land degradation, food security, and sustainable development. Cauvery Calling is one of the few projects that addresses all five areas. It is harnessing a powerful nature-based solution – tree-based agriculture - to address ecosystem restoration (both soil and water), reversal of biodiversity loss, climate change mitigation, improved food security and nutritional value, crop diversification, and risk reduction, climate change adaptation, and better livelihoods for millions of small-hold farmers.
As of October 2024, the project has enabled the planting of 116 million living trees. Further, 229,000 farmers have transitioned to tree-based agriculture. The project impact is summarized below:
Climate change adaptation:
- Farms have become more resilient to floods and droughts, as evidenced by low water stagnation during excessive rains and reduced loss of yields during droughts.
- Livelihoods of impoverished farmers have been de-risked due to:
- a 300-800% increase in their incomes.
- Having the safety net of possessing marketable trees.
- Needing less time for cultivation allows farmers to develop alternative skill sets and related earning opportunities.
Climate change mitigation:
- The plan of planting 2.42 billion trees is expected to result in the sequestration of 200-300 million tonnes of CO2, which is equivalent to 8-12% of India’s NDC for 2030.
- Reduced pressure on forests for tree produce.
Combating desertification and land degradation:
- The goal is to restore organic matter in the soil to at least 3-6%.
- Planting 2.42 billion trees is estimated to help sequester 9-12 trillion liters of water - revitalizing the soil, groundwater, and Cauvery River.
- Many farmers have reclaimed their fallow lands.
Food security:
- Increased soil fertility due to tree-based agriculture has significantly improved the yields and the quality of various intercrops.
- Enhanced availability of fruits and improved soil quality result in an increased nutritional content for impoverished families.
Sustainable development:
- The initiative addresses no fewer than nine sustainable development goals of the United Nations - i.e. goals number 1,2,6,8,10,12,13,15,17, as described in the graphic below.
- The required intensity of irrigation has significantly reduced due to enhanced moisture retention in soil.
- Biodiversity is rising, as evidenced by increased populations of beneficial insects and earthworms and the return of birds and small mammals.
- The initiative could slow down the adverse trend of rural-to-urban migration in the future.

