Saif
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EU competition major challenge before garment sector
Bangladesh's ready-made garment sector, the backbone of its export economy, faces its most severe challenge in decades. The impending 37 per cent US tariff, set to take effect after June 9, 2025, would be damaging enough on its own. But the greater threat lies in Europe where 79 per cent of Banglad
EU competition major challenge before garment sector
Published :
May 11, 2025 00:06
Updated :
May 11, 2025 00:06
Bangladesh's ready-made garment sector, the backbone of its export economy, faces its most severe challenge in decades. The impending 37 per cent US tariff, set to take effect after June 9, 2025, would be damaging enough on its own. But the greater threat lies in Europe where 79 per cent of Bangladesh's RMG exports currently go. As competitors like China, Vietnam and Cambodia face similar US tariff pressures, they are inevitably turning to the EU market as their alternative destination. This is bad news for Bangladesh. Just as its US market access shrinks, its primary export destination faces a flurry of competitors vying for market share. The EU's importance cannot be overstated as it absorbs nearly four times more Bangladeshi garments than the US market. What was once Bangladesh's safe harbour is about to become its most contested battleground.
The warning signs of growing competition have been visible for years. As reported in this daily, between 2012-2023, China increased its EU apparel share from 56 per cent to 68 per cent, Vietnam from 26 per cent to 32 per cent and Cambodia made the most dramatic leap from 40 per cent to 63 per cent. These weren't random fluctuations but strategic shifts by countries preparing for exactly this scenario. Now, with the US effectively closing its doors to affordable garments through punitive tariffs, these countries have no choice but to redouble their efforts to catch European market. Unfortunately for Bangladesh, which relies heavily on EU market access for foreign currency earnings, this surge in competition could be devastating. The real threat now lies not just in losing the US market, but in losing ground in Europe.
What follows is an intense race to the bottom. Greater competition means thinner margins and thinner margins threaten the sustainability of the entire sector. The pressure is already evident in the declining per-kg price of Bangladeshi garments in the EU which reportedly dropped by 4.84 per cent over the past year. This decline indicates that exporters are being forced to sell more at lower prices just to stay in the game, and as the competition becomes more severe, the price will fall further. Experts also warn of competitive currency devaluations where export-dependent economies may artificially devalue their currency in order to stay price-competitive. Meanwhile, Bangladesh's impending graduation from Least Developed Country (LDC) status in 2026 will strip away its duty-free EU access at the worst possible time. The irony is that Cambodia, one of Bangladesh's competitors in the RMG exports, will retain these privileges as it remains an LDC. That gives Cambodia a distinct edge just when Bangladesh's competitiveness is set to weaken.
So what can Bangladesh do to navigate this increasingly treacherous trade environment? The first task is to address the US market. No visible progress has been made in reaching a trade understanding with the US in the two months of tariff pause that elapsed. Given that the US rationale for tariffs is the export-import imbalance, Bangladesh needs to urgently identify potential imports from the US to build a more balanced trade relationship. For the EU, Bangladesh must secure a new trade agreement before LDC graduation, following the model of Vietnam's EU FTA. Simultaneously, Bangladesh must actively diversify its export destinations beyond the traditional strongholds of the EU and the US. Countries like Japan, Canada and emerging markets offer potential avenues and should be actively cultivated. Most critically, Bangladesh needs a export strategy on a war footing involving all stakeholders, from government to manufacturers to trade bodies. Without swift, strategic action, Bangladesh risks losing its position it has built in the global apparel trade through decades of effort.
Published :
May 11, 2025 00:06
Updated :
May 11, 2025 00:06
Bangladesh's ready-made garment sector, the backbone of its export economy, faces its most severe challenge in decades. The impending 37 per cent US tariff, set to take effect after June 9, 2025, would be damaging enough on its own. But the greater threat lies in Europe where 79 per cent of Bangladesh's RMG exports currently go. As competitors like China, Vietnam and Cambodia face similar US tariff pressures, they are inevitably turning to the EU market as their alternative destination. This is bad news for Bangladesh. Just as its US market access shrinks, its primary export destination faces a flurry of competitors vying for market share. The EU's importance cannot be overstated as it absorbs nearly four times more Bangladeshi garments than the US market. What was once Bangladesh's safe harbour is about to become its most contested battleground.
The warning signs of growing competition have been visible for years. As reported in this daily, between 2012-2023, China increased its EU apparel share from 56 per cent to 68 per cent, Vietnam from 26 per cent to 32 per cent and Cambodia made the most dramatic leap from 40 per cent to 63 per cent. These weren't random fluctuations but strategic shifts by countries preparing for exactly this scenario. Now, with the US effectively closing its doors to affordable garments through punitive tariffs, these countries have no choice but to redouble their efforts to catch European market. Unfortunately for Bangladesh, which relies heavily on EU market access for foreign currency earnings, this surge in competition could be devastating. The real threat now lies not just in losing the US market, but in losing ground in Europe.
What follows is an intense race to the bottom. Greater competition means thinner margins and thinner margins threaten the sustainability of the entire sector. The pressure is already evident in the declining per-kg price of Bangladeshi garments in the EU which reportedly dropped by 4.84 per cent over the past year. This decline indicates that exporters are being forced to sell more at lower prices just to stay in the game, and as the competition becomes more severe, the price will fall further. Experts also warn of competitive currency devaluations where export-dependent economies may artificially devalue their currency in order to stay price-competitive. Meanwhile, Bangladesh's impending graduation from Least Developed Country (LDC) status in 2026 will strip away its duty-free EU access at the worst possible time. The irony is that Cambodia, one of Bangladesh's competitors in the RMG exports, will retain these privileges as it remains an LDC. That gives Cambodia a distinct edge just when Bangladesh's competitiveness is set to weaken.
So what can Bangladesh do to navigate this increasingly treacherous trade environment? The first task is to address the US market. No visible progress has been made in reaching a trade understanding with the US in the two months of tariff pause that elapsed. Given that the US rationale for tariffs is the export-import imbalance, Bangladesh needs to urgently identify potential imports from the US to build a more balanced trade relationship. For the EU, Bangladesh must secure a new trade agreement before LDC graduation, following the model of Vietnam's EU FTA. Simultaneously, Bangladesh must actively diversify its export destinations beyond the traditional strongholds of the EU and the US. Countries like Japan, Canada and emerging markets offer potential avenues and should be actively cultivated. Most critically, Bangladesh needs a export strategy on a war footing involving all stakeholders, from government to manufacturers to trade bodies. Without swift, strategic action, Bangladesh risks losing its position it has built in the global apparel trade through decades of effort.