Old School
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Amid a recruitment struggle, branches are using massive hits like Fortnite as marketing tools. Some veterans see the practice as unethical – especially given the age of the gaming audience.
Since 2018, the US military has been ramping up its use of gaming to recruit more people at a critical time when the US armed forces face the worst recruitment struggle since becoming an all-volunteer force after the Vietnam War. Targeting gamers makes sense from the military’s perspective, as it gives them access to the young, tech-savvy population they want to join. But some veterans told me that marketing the military with video games – essentially making a game out of war – is unethical.
Since 2018, the US military has been ramping up its use of gaming to recruit more people at a critical time when the US armed forces face the worst recruitment struggle since becoming an all-volunteer force after the Vietnam War. Targeting gamers makes sense from the military’s perspective, as it gives them access to the young, tech-savvy population they want to join. But some veterans told me that marketing the military with video games – essentially making a game out of war – is unethical.

