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[🇧🇩] Bangladesh Tourism

[🇧🇩] Bangladesh Tourism
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Mayhem of Saint Martin's Island


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The country's only coral island Saint Martin's Island, known for its rich marine bio-diversity, once again, is making news for all the wrong reasons. Pictorial reports carried in a few contemporaries show that construction of tourist resorts and cottages on the island are going on in defiance of the ban on all kinds of permanent constructions. The island was declared an Ecologically Critical Area (ECA) as early as 1989. A formal gazette notification was issued in 1999, confirming the ECA status and prohibiting construction of all unauthorised buildings. In 2022, the island was further designated as a Marine Protected Area.

However, the irony is that no fewer than 230 resorts and cottages were constructed there in the past three decades. Right now 12 such permanent buildings are under construction. Their construction started after the July 2024 uprising. During the last leg of Awami League rule, 70 such resorts and cottages were built. At a time when the island is declared a Marine Protected Area, resorts and cottages also come up undeterred. The contradiction and hypocrisy could not be more glaring. If the fresh batch of resorts under construction is completed, the total number would be more than 300. That is too much for this small island.

On August 8 last, State Minister for Environment, Forest and Climate Change Sheikh Faridul Islam paid a visit to St. Martin and instructed Cox's Bazar development authority, district administration and the Department of Environment to take action against such construction. What kind of actions those authorities are supposed to take? His instruction is vague and far from precise. In such cases, the authorities usually impose fines on the lawbreakers. But there was need for a clear order to dismantle the permanent structures under construction. This is unlikely to happen.

Carrying construction materials to the island is legally restricted but it is clear that the restriction has been circumvented by those who have started the illegal construction. These are undesirable developments and the authorities do nothing more than paying lip services to this critical ecosystem of the island. First of all, the island has lost many of its marine resources because of unplanned and illegal constructions. Once, there were 1076 species including migrant birds that found a safe sanctuary there. Excessive and mindless tourism is also responsible for spoilage of its fragile environment.

Indeed, many of the lost species cannot be brought back but some can still be given a new lease of life. The ban on tours to the island for nine months during the caretaker government helped recover the island to a large extent. The bushes of screw pines (kewda) had lush growth allowing crabs to proliferate and tortoise to lay eggs there. Even the coral reefs showed clear evidence of recuperation. But the latest spree of construction is damaging the screw pine bushes so important for keeping the sandy barrier intact against storms and cyclones.

What is particularly worrying is that a Tk 89-million project under implementation for recovery of the island against the climate change will face a stiffer challenge if the latest construction of resorts and cottages is allowed. The project will fail to achieve its stated objective if the screw pine bushes are destroyed and the invasion of tourists continues. Tourism should be restricted and the structures under construction dismantled immediately. Those who have initiated the illegal construction should be held accountable for violating the legal provisions.

The island has to be saved at all costs. No political considerations should prove overriding over the ecological sustainability of the island. If the island faces the danger of getting wiped out because of human infringement, even the resorts and cottages already constructed or being constructed will have no existence. This small island can survive only when its ecological sustainability is maintained by restorative projects like the one already in progress. The minister concerned must live up to the challenge before it is too late.​
 
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Redesigning tourism for the digital era in Bangladesh


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Every year, World Tourism Day (WTD) is observed on September 27 in the member countries of UN Tourism (previously UNWTO) in a meaningful manner. This year the theme of this day is ‘Digital Agenda and Artificial Intelligence to Redesign Tourism’. El Salvador, a country in Central America, is the host of this day this year. This theme is suitable for building smart, sustainable, and inclusive tourism development through digital transformation and Artificial Intelligence (AI) based initiatives. The member countries can optimise destination management through proper decision-making to enhance traveler experiences using the digital platform and AI.

According to Forbes, the global AI market will become a $15.7 trillion industry by 2030 due to its profound contribution to revolutionising growth and transformation. World Economic Forum (WEF) predicted that 86 per cent of employers will transform their business by 2030, while 47 per cent of employers plan to create new roles and 41 per cent of employers foresee downsizing. AI is integrated into the service sector to provide interactive and instant solutions. For instance, AI generates personalised suggestions based on inquiries and travel advice. AI and security measures enable safer travel, extract data from passports, reduce potential threats, and visualise security protocols. AI in transportation and navigation optimises the fastest routes, provides real-time traffic updates, and predicts potential delays.

The tourism sector uses AI to improve customer satisfaction and provide personalised experience in terms of lead to tailored travel recommendations, efficient reservation processes, and customised service solutions. Advanced algorithms for tailored itineraries provide tourists with optimised pricing and forecast travel trends, market demand, and tourist behaviour. Again, an AI-powered automated booking system can ease the reservation procedures for tourists. Moreover, tour guides use AI-powered augmented reality and machine learning to provide interactive and personalised tours. They provide immersive travel experiences to improve tourists’ understanding of historical and cultural sites. Furthermore, AI systems are used for halal culinary networks, prayer facilities, and gender-sensitive privacy infrastructure.

Through a conference outcome, WiT Singapore highlighted that 60 per cent of Asia-Pacific travelers are using AI tools to search and book their travel destinations, to secure the best deals, to find more reliable information, and overcome language constraints. Another prediction of the World Economic Forum is that AI adoption in the hospitality industry will reach $110.6 billion by 2031. However, luxury hotels utilize the integration of AI and human touch for better services. For instance, Marriott uses AI-powered chatbots and data analytics; Hilton includes robotic concierge and smart room technologies and integrates with chatbots; Accor hotels use AI-powered revenue management; InterContinental Hotel Group (IHG) employs AI-powered mobile apps for real-time travel assistance, digital concierge and smart room control, and uses AI-driven data analytics for identifying travel trends and proactive business decisions.

The Government of Bangladesh (GOB) has emphasised redesigning the tourism sector through digital transformation. Department of ICT is supporting entrepreneurs by providing funding and training on innovation and technology under the programme on Digital Entrepreneurship and Innovation Ecosystem Development. Again, Hi-Tech Parks can develop AI-powered tools to provide support rt to the airlines, hotels, and travel agencies. TripBooking.AI is Bangladesh’s first AI-powered travel assistant, launched in 2025, where “Zoe” guides tourists to plan the best trip. Banglalink is collaborating with Bondstein to provide AI-powered analytics, GPS tracking, IoT connectivity, and advanced software for fleets and cruises in 2026. A restaurant management software, namely Engaze.ai, is used in Bangladesh to operate luxurious restaurants and food courts.

According to the recommendation of UNESCO, the National AI Policy (2026-2030) has been drafted to emphasise ethical AI practices, data privacy, cyber security, and digital transparency so that the AI ecosystem can be used for the benefit of government, academia, private sectors, and civil society organisations. The Department of Information and Communication Technology (DICT) is working as a key contributor to AI governance in Bangladesh for the maintenance of a central AI framework across ministries. The DICT is ensuring AI transparency, investing in capacity-building programmes, and focusing on infrastructural development for digital transformation at the grassroots level. UNDP Accelerator Lab, Bangladesh, has integrated AI for sustainable tourism development through data-driven policymaking, algorithm-based decision-making, cultural heritage conservation, and mapping tourist preferences and real-time reviews. The lab suggested developing an integrated tourism dashboard, GIS-based tourism planning and marketing, and data mapping for sustainable tourism growth. The international intergovernmental organization ICIMOD and Bangladesh Bureau of Statistics (BBS) jointly conducted a training program on dissemination and monitoring of tourist spots and tourists’ movement, where GIS and data mining were incorporated so that real-time insights can be developed from travel blogs, comments, photos, and videos from social media. Moreover, the Bangladesh Tourism Board (BTB) and BBS have taken the initiative to conduct Tourism Satellite Accounts (TSA) as an integrated tourism database for structural and sustainable tourism development in the country.

There are some challenges for digitalisation and the use of AI for the tourism sector in Bangladesh. Firstly, the country needs to formulate legal principles and regulations for maintaining data sovereignty and the use of digital information in tourism. Secondly, data privacy and transparency are also important for maintaining the accuracy of data for the tourism sector. Thirdly, digital transformation needs to be free of bias and discrimination for tourism development. Fourthly, the required digital transformation infrastructure and AI software are not adequate in Bangladesh. Fifthly, the high cost of digital transformation is a significant barrier to AI adoption and implementation for the tourism sector. Lastly, digital transformation and AI implementation need to be in accordance with the cultural and personal preferences of tourists for their willingness.

Some initiatives can enhance digital transformation and AI-based implementation to redesign the tourism sector in Bangladesh. Firstly, the hotel owners can develop an AI-based network among themselves to provide booking facilities and satisfactory services to the guests. This network also helps them to monitor and analyse their service performance for corrective actions. Secondly, digital transformation and AI-driven efforts can support tourism companies to attract tourists from home and abroad through various promotional materials such as blogs, mobile apps, podcasts, and maps. Thirdly, travel agents and tour operators offer their tour packages, including booking flight tickets, shopping opportunities, hiring transportation, restaurant reservations, tourism activities, and other facilities through digital facilities and AI-driven opportunities. Fourthly, tourism enterprises can conduct demand analysis and provide information on their services and recreational facilities to tourists using AI integration with the Internet of Things (IOT) concept. Fifthly, Semantic Social Networks (SSN) and Virtual Reality (VR) technology provide information to tourists for shopping, decision-making experiences, learning about history, and exploring tourist places according to their interests. Sixthly, the BTB should develop a national AI-driven dashboard so that streamlining data sharing and real-time decision-making for the tourism sector can be easier. Finally, the GOB can develop an AI-powered predictive model and real-time monitoring system to manage tourist flow and ensure environmental compliance in sensitive areas with proper cooperation from relevant public agencies and international organizations.

Dr Md Anowar Hossain Bhuiyan is an Associate Professor and Deputy Director of the Innovation and Sustainability Lab (ISL) at National University, Bangladesh. anowarlestari@gmail.com. Manzuma Sharmin Munne is a Lecturer and Member of the operational body of the Innovation and Sustainability Lab (ISL) at National University, Bangladesh.​
 
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